Summary

Email and lifecycle specialist with 4 years of experience. Built automated flows generating 30% of total e-commerce revenue with industry-leading deliverability.

Experience

Email Marketing SpecialistJan 2022 – Present
Harbor & Hem · Bengaluru
  • Built welcome, browse and winback flows driving 30% of store revenue
  • Grew list from 25k to 120k with compliant acquisition tactics
  • Maintained 45%+ open rates via segmentation and sunset policies
CRM ExecutiveJun 2018 – Dec 2021
Trailhead Outdoors · Mumbai
  • Managed 3 weekly campaigns end to end for a 200k subscriber base
  • A/B tested subject lines and send times, lifting click rate 27%
  • Cleaned and re-permissioned legacy lists, cutting bounce rate to under 0.5%

Education

Bachelor's Degree2014 – 2018
University of Mumbai · Mumbai

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