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Performance Marketing Manager Resume Example

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Aarav Sharma

Performance Marketing Manager

aarav.sharma@email.com · +91 98765 43210 · Bengaluru, India · linkedin.com/in/aaravsharma

Summary

Performance marketer with 6 years managing $3M+ annual paid spend across search, social and programmatic. Obsessive about incrementality and CAC payback.

Experience

Performance Marketing ManagerJan 2022 – Present
Loopwear · Bengaluru
  • Scaled monthly paid spend from $60k to $250k while holding CAC flat
  • Cut wasted spend 18% through incrementality tests and audience pruning
  • Built an attribution dashboard reconciling platform and GA4 numbers
Paid Media SpecialistJun 2018 – Dec 2021
AdVantage Agency · Mumbai
  • Managed search and social accounts for 8 clients with $1.5M combined spend
  • Improved average client ROAS from 2.4x to 3.5x in 12 months
  • Launched creative testing frameworks adopted agency-wide

Skills

Google AdsMeta AdsProgrammaticAttributionCAC/LTV ModelingA/B TestingSQLLookerBudget Planning

Education

Bachelor's Degree2014 – 2018
University of Mumbai · Mumbai

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