Aarav Sharma

Growth Marketing Manager

aarav.sharma@email.com · +91 98765 43210 · Bengaluru, India · linkedin.com/in/aaravsharma

Summary

Growth marketing manager who runs full-funnel experiments across acquisition, activation and retention. Shipped 200+ A/B tests and cut CAC 31% while lifting trial-to-paid 22%.

Experience

Growth Marketing ManagerJan 2022 – Present
Loopr App · Bengaluru
  • Ran 200+ experiments; lifted trial-to-paid conversion from 18% to 22%
  • Cut blended CAC 31% by reallocating spend using cohort LTV
  • Built lifecycle flows that recovered 14% of churning users
Growth AnalystJun 2018 – Dec 2021
Finlee · Mumbai
  • Instrumented the activation funnel in Amplitude across 9 key events
  • Identified a drop-off fix that added 6 points to week-1 retention
  • Automated weekly growth reporting for the leadership team

Skills

Growth ExperimentsA/B TestingPaid AcquisitionLifecycle MarketingSQLAmplitudeRetentionFunnel OptimizationAttribution

Education

Bachelor's Degree2014 – 2018
University of Mumbai · Mumbai

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